Why cleaning during in-store sales is key to success
The sales season is one of the most anticipated times of the year, both for consumers and merchants. However, increased customer traffic, constant product movement, and long hours can affect the appearance of your store. A flawless store not only improves the customer experience but also reinforces your brand image.
In this guide to cleaning during sales in stores, as experts in the sector, we will help you keep your space organized and clean, ensuring that your customers get the best impression, even on the most hectic days.
1. Why is cleanliness so important during sales?
Mess and dirt can be inevitable when sales volume increases, but neglecting cleanliness can have negative consequences:
- Poor customer experience: A disorganized store can put shoppers off.
- Lost sales: Customers are more likely to abandon a store if they feel that it is not well cared for.
- Reputational damage: A cluttered or dirty store can convey a negative image of your business.
Sales are an opportunity to attract new customers, so maintaining a clean and tidy space can make the difference between gaining a loyal customer or losing one.
2. Pre-sales planning
Before the sales arrive, it is essential to prepare your store to face the increase in customers. Follow these steps to get started on the right foot:
2.1. Organize an initial inventory
Before any sale, organize your products, remove any that are no longer in good condition, and make room for new ones. This will make it easier to clean and access the most in-demand items.
2.2. Establish a cleaning plan
Set schedules and assign specific tasks for your team, making sure to cover key areas such as:
- Aisles and counters
- Windows
- Testers
- Common areas such as restrooms and seating areas
A clear schedule will prevent dirt buildup and ensure that everything runs like clockwork.
3. Daily cleaning during sales
The constant flow of customers requires a dynamic approach to daily cleaning. Here are some key actions to include in your routine:
3.1. Keep floors spotless
With increased traffic, floors accumulate dust, dirt and marks. Use tools like vacuum cleaners or microfiber mops to clean quickly and prevent slipping.
3.2. Take care of shop windows and display cases
Window displays are the first thing your customers see. Clean fingerprints and dust at least twice a day to maintain their attractiveness.
3.3. Check the testers constantly
Fitting rooms can become chaos during sales. Remove misplaced products, empty bins, and check the lighting so that customers enjoy a good experience.
4. Deep cleaning at the end of each day
When the store closes, it’s time for a more thorough cleaning. This not only prepares the space for the next day but also prevents the build-up of unwieldy dirt.
- Disinfect high-touch surfaces: ATMs, door handles, and counters should be cleaned with disinfectant products.
- Organize the products: Put everything in its place and make sure the shelves are in perfect condition.
- Clean the restrooms: If your store has public restrooms, be sure to clean and disinfect them thoroughly.
5. Tools and essential products for cleaning during sales
Choosing the right products can make cleaning more efficient. Here are some recommendations:
- Multipurpose cleaners: Ideal for disinfecting surfaces.
- Microfiber mops: Effective at removing dust and dirt without damaging floors.
- Hand sanitizers: Place dispensers in strategic areas so that both staff and customers can use them.
6. Tips for engaging your team
Teamwork is essential to keeping a store clean during the sales. Communicate the importance of cleanliness and offer incentives to motivate your team:
- Hold small daily meetings to check the status of the store.
- Reward employees who excel at maintaining order and cleanliness.
A clean store is a successful store
Cleaning during in-store sales not only improves the shopping experience but also strengthens your business’s reputation. With proper planning, efficient tools, and the support of your team, you can ensure a spotless space, even on the busiest days.
Ready to make a good impression on your customers? At La Mar de Net, we are experts in maintaining commercial spaces in optimal conditions. Contact us for professional help and to transform your store into a spotless place.
